Rural Healthcare Marketing in a Digital World
Thursday, January 15, 2015
12:00-1:00 pm Central Time
"Our patients aren't online." This is a common roadblock rural healthcare marketers face when trying to expand digital marketing efforts. However, according to a Pew Research Center Internet Project, 87 percent of U.S. adults use the Internet on a regular basis, including 83 percent of people in rural communities.
So rural healthcare marketing efforts should be focusing on websites, SEM, SEO, social media and online reputation management. Because even if your facility isn't active online, other people may still be talking about you-and you might not like what they are saying.
Join Mike Milligan, president of Legato Healthcare Marketing, to learn how to not only build your brand in today's digital world, but also how to protect it. He'll discuss leveraging online elements like your website and online advertising-platforms where you determine the message-as well as managing your brand on social media and review sites, places where you can't always control what is being said.
After the presentation, you'll have a solid foundation-and the support you need-for taking your healthcare marketing online.
Learn more and register now.
